5 Marketing strategies to boost your business
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Having the right marketing strategy in place is the best thing that you can do for the success of your business.
If you haven’t set a marketing strategy already, consider doing it. Without one, you’ll lack focus and clarity. Eventually, failing to reach your mission and objections as a business.
To add, the right marketing strategy is not a one-time thing. You might need certain improvements and tweaks in it from time to time.
“ Content Marketing is like a first date. If all you do is talk about yourself, there won’t be a second date” ~ Divid Beebe.
Here are 5 marketing strategies to boost your business.
1. Customize your marketing plan
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Whatever goals you have in your mind for your business, create a plan for them. Goal setting provides an outline for your marketing strategy.
Knowing your target can only help with assigning tasks or in responsibilities distribution. but you’ll have to customize your marketing plan to achieve your marketing strategy.
Your marketing plan entails the reasons, endeavors, and tools that you will have to deal with as a business.
Your strategy includes your yearly budget and actions that you will have to take to achieve your marketing scheme.
2. Understand your customers on a deeper level
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It’s not about using a tool and tracking the trend or following them. Instead, it involves real people who buy from you.
Going out and open, ask for their honest feedback on what they think of you as a brand. Asking them what they like in you and what attracts them as a customer. What improvements do they want to see in your business?
Analyze what’s stopping your ideal customers from buying from you. At what stage your customer decides to buy from your opponent.
You are doing everything to generate leads but you are unable to adjust those leads into conversions. Look over the stage at which your customers leave you.
3. Your tagline speaks to your audience
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If you are not able to define your ideal audience in one sentence, it can be a problem for your business. because if you don’t know who you are serving? how your audience will be able to find you.
In your marketing strategy, your tagline or slogan is of prime importance. There is an undeniable value in taglines/ slogans. If you can create a memorable tagline that aligns with people. Attach them psychologically to a specific desire in their lives. Half of your branding is done.
You can be innovative with your slogans because slogans are short-term initiatives rather than taglines being time constants.
Most successful companies have their tag lines. Here are 2 examples of taglines.
Nike: Just do it ( it’s one of the memorable taglines in existence that has been stayed for decades)
Uber: Move the way you want ( this global right sharing company has changed its tagline" from everyone’s private driver" to "move the way you want " to be more relatable and customer-friendly.
4. Recognize the power of Search Engine optimization
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For some people, the idea of SEO is frightening and unachievable. Yes, SEO takes time. It is not a quick fix, but it’s powerful. There are plenty of free resources and tools to help you ace your SEO game.
Some companies consider investing so much time on SEO useless rather than they want quick schemes and shortcuts.
Some companies think that by spamming keywords and links, they can trick Google. It may give you short-term fame or ranking, but in the long term, Google will backfire badly. Hands down.
Cognize and understand your powers. Exactly pinpoint your strong points.
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identify and uncover your exceptional qualities. It can be anything such as SEO, marketing, social media, etc.
Choose a channel that will go well with your niche. Once you know what’s good for you. Be laser focus to channelize that strength.
Focus on one platform at one time. Grow that channel first and then work on other channels.